Germany is the strongest OTC and Rx market in Europe and the evolution of its demographics is a source of opportunities if you are looking to expand your business to the European region.\u00a0<\/span><\/i><\/p>\n

A strong coun\u00adtry in West\u00adern Europe with a rich his\u00adtory, Ger\u00admany is home to the old\u00adest uni\u00adver\u00adsal health\u00adcare sys\u00adtem, dat\u00ading back to social legislation from the Bis\u00admarck Repub\u00adlic. In the last 20 years, life expectancy has increased by four years for women and five years for men, reach\u00ading an aver\u00adage of 80.<\/span><\/p>\n

Since reunification in 1990, Ger\u00admany has expended con\u00adsid\u00ader\u00adable funds to harmonize pro\u00adduc\u00adtiv\u00adity and wages across the coun\u00adtry, and pros\u00adper\u00adity has increased on the basis of Ger\u00adman exports, par\u00adtic\u00adu\u00adlarly machin\u00adery, vehi\u00adcles, met\u00adals, chem\u00adi\u00adcals and other goods nec\u00ades\u00adsary in Emerg\u00ading Mar\u00adkets.<\/span><\/p>\n

Accord\u00ading to the World Health Organ\u00adi\u00adza\u00adtion (WHO), <\/span>Germany\u2019s dis\u00adease profile reflects its high-income sta\u00adtus<\/b>: heart dis\u00adease and stroke are the most com\u00admon causes of death, fol\u00adlowed by can\u00adcer, par\u00adtic\u00adu\u00adlarly of the lung and colon. The gen\u00aderal can\u00adcer mor\u00adtal\u00adity rate is lower than the EU aver\u00adage, but it is slightly higher for breast can\u00adcer. Around 28% of the population smokes (Macrotrend.net and Gbe-bud), a relatively high rate. Just under one in four adults in Germany are obese. As a result, Germans live on average 2.6 years less due to being overweight. Being overweight accounts for 10.7% of health expenditure. At a rate of 15,3%, the rate of diabetes in the country places Germany first in Europe.\u00a0<\/span><\/p>\n

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Nevertheless, <\/span>Germany places a lot of emphasis on health<\/b>, which is evident in the OTC market: The<\/span> revenue of OTC grew by 3,7% in 2019<\/b>, reaching a worth of USD 11,4 billion. The German OTC and pharma market in 2019 amounted to USD 49 billion, at ex-factory price, experiencing a growth of 5,1% between 2014 and 2019. According to our forecast, it should be <\/span>worth USD 82 Billion by <\/b>2035<\/b>.<\/b><\/p>\n

Compared to Europe, the German market is the biggest pharmaceutical market.\u00a0<\/b><\/p>\n

Despite tough pric\u00ading and reim\u00adburse\u00adment con\u00addi\u00adtions, as well as the challenging effects of patent expi\u00adra\u00adtions, Ger\u00admany remains one of the largest global phar\u00adma\u00adceu\u00adti\u00adcal mar\u00adkets, and that status will con\u00adtinue to increase its rewards. Investors still see Ger\u00admany as a solid propo\u00adsi\u00adtion.<\/span><\/p>\n

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If you are planning on entering Germany, our expertise and long standing network can support you. The Chameleon Pharma Consulting Group has extensive OTC and pharma expertise in European markets, and we would be thrilled to support you to take advantage of the opportunities Germany has to offer!<\/span><\/p>\n

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