[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,19,137,0.67)\u00bb background_image=\u00bbhttps:\/\/www.chameleon-pharma.com\/wp-content\/uploads\/Building-nature-scaled.jpg\u00bb background_blend=\u00bbcolor\u00bb height=\u00bb200px\u00bb max_height=\u00bb200px\u00bb custom_margin=\u00bb-15px||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb0px||0px||true|false\u00bb custom_padding_phone=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|700|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb45px\u00bb custom_margin=\u00bb7px|||||\u00bb header_font_size_tablet=\u00bb45px\u00bb header_font_size_phone=\u00bb35px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Interview to Roland Lederer
<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout expert\u00bb _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||-72px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_cta title=\u00bbAbout INSIGHT Health and Mr Lederer\u00bb _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb body_text_color=\u00bb#000000″ background_color=\u00bb#EEEEEE\u00bb background_layout=\u00bblight\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

INSIGHT Health is one of the lead\u00ading providers of Mar\u00adket Data and Ser\u00advices<\/strong> with a broad portfo\u00adlio in the Ger\u00adman Health\u00adcare mar\u00adket.
The suc\u00adcess of INSIGHT Health is based on finding indi\u00advid\u00adual solu\u00adtions to problems in the phar\u00adma\u00adceu\u00adti\u00adcal indus\u00adtry<\/strong> for Health\u00adcare providers, doc\u00adtors\u2019 asso\u00adci\u00ada\u00adtions, hos\u00adpi\u00adtals, sci\u00aden\u00adtific insti\u00adtutes, the gov\u00adern\u00adment and other deci\u00adsion mak\u00aders in the Health\u00adcare mar\u00adket.
INSIGHT Health has estab\u00adlished part\u00adner\u00adships with other lead\u00ading health\u00adcare providers<\/strong>, offer\u00ading mar\u00adket data and ser\u00advices in Europe, Latin Amer\u00adica and the CIS mar\u00adkets. Prior to estab\u00adlish\u00ading his own com\u00adpany.<\/p>\n

Mr Led\u00aderer gained over 30 years of expe\u00adri\u00adence in the inter\u00adna\u00adtional health\u00adcare indus\u00adtry<\/strong> at com\u00adpa\u00adnies like IMS, Ciba Geigy and Madaus<\/strong>. Mr Led\u00aderer lived with his fam\u00adily near Frank\u00adfurt am Main.<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_5,3_5″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||4px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.chameleon-pharma.com\/wp-content\/uploads\/Roland-Lederer1.jpg\u00bb alt=\u00bbCPC German OTC and Pharma Market Expert Roland Lederer\u00bb title_text=\u00bbRoland Lederer\u00bb _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb248.6px\u00bb custom_margin=\u00bb77px|||-73px||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

CPC Team: What is a source of moti\u00adva\u00adtion for you?<\/strong><\/p>\n

ROLAND <\/strong>LEDERER<\/strong>: My moti\u00adva\u00adtion is pri\u00admar\u00adily based on my thirty years of expe\u00adri\u00adence in the phar\u00adma\u00adceu\u00adti\u00adcal indus\u00adtry. More\u00adover, I see a big need for trans\u00adparency in increas\u00ading patient involve\u00adment in order to elim\u00adi\u00adnate over- and under-medication.<\/p>\n

CPC Team: As a child, what did you want to be when you grew up?<\/strong><\/p>\n

LEDERER<\/strong>: <\/strong>A pilot!<\/p>\n

CPC Team: What books or films inspire you?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> In God\u2019s Name<\/em> by David A. Yallop. I was aston\u00adished by the net\u00adwork and the his\u00adtory of the Vat\u00adi\u00adcan.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-66px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-18px|auto||auto||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.15″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

CPC Team: What coun\u00adtry\/city do you like most, or have you always wanted to visit?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> I always fall in love with my home region of Bavaria, par\u00adtic\u00adu\u00adlarly Munich. The place I have always wanted to go is St. Peters\u00adburg, in Rus\u00adsia, to see the White Nights.<\/p>\n

CPC Team: What has been the most suc\u00adcess\u00adful deci\u00adsion you\u2019ve made in your life?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> There were two impor\u00adtant deci\u00adsions. The first was decid\u00ading to enter the healthcare indus\u00adtry, and the sec\u00adond was set\u00adting up my own com\u00adpany in order to be more inde\u00adpen\u00addent from the decision-making processes of the multi\u00adna\u00adtional cor\u00adpo\u00adra\u00adtions I was working in. I enjoy not always putting com\u00admer\u00adcial inter\u00adests first and instead try\u00ading to under\u00adstand patients\u2019 real needs with the help of pub\u00adlic health research.<\/p>\n

CPC Team: Who is the per\u00adson you admire most, and why?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> Kon\u00adrad Schily, the founder of Witten\/Herdecke Uni\u00adver\u00adsity. Despite all the opposi\u00adtion and resis\u00adtance Mr Schily had to over\u00adcome, he real\u00adised his vision of a pri\u00advate uni\u00adver\u00adsity where basic knowl\u00adedge of phi\u00adlos\u00ado\u00adphy and psy\u00adchol\u00adogy is required of all stu\u00addents.<\/p>\n

CPC Team: What kind of man\u00adage\u00adment advice would you give to a young Pharma man\u00adager start\u00ading his or her career?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> A young man\u00adager needs per\u00adspec\u00adtive on what the health\u00adcare indus\u00adtry is like. This should include an under\u00adstand\u00ading of both health\u00adcare providers and patient needs, which are dif\u00adfer\u00adent from coun\u00adtry to coun\u00adtry. The best man\u00adager is one who can spot trends ten years in advance.<\/p>\n

CPC Team: What role will mar\u00adket data play in Pharma man\u00adagers\u2019 deci\u00adsions in the next ten years?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> Mar\u00adket data is a must. It will be much more detailed in ten years. The power to make deci\u00adsions on prod\u00aducts will shift more and more from doc\u00adtors to health\u00adcare providers and patients. In gen\u00aderal mar\u00adket data will be as impor\u00adtant in the future as it is today, offer\u00ading pos\u00adsi\u00adbil\u00adi\u00adties for man\u00adagers to observe trends. This includes which mar\u00adket niches and emerg\u00ading mar\u00adkets to seek out.<\/p>\n

CPC Team: Is there anything you can\u2019t say \u201cno\u201d to?<\/strong><\/p>\n

LEDERER<\/strong>:<\/strong> I enjoy home\u00admade brandy \u2013 pear or apple, for exam\u00adple<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbAbout Chameleon\u00bb _builder_version=\u00bb4.15.1″ min_height=\u00bb407.4px\u00bb custom_margin=\u00bb-46px||||false|false\u00bb custom_padding=\u00bb12px|0px|30px|0px|false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px||0px||false|false\u00bb global_module=\u00bb11867″ saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.15″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_cta title=\u00bbAbout Chameleon Pharma Consulting\u00bb button_url=\u00bbhttps:\/\/www.chameleon-pharma.com\/about\/who-we-are\/\u00bb button_text=\u00bbMore about us\u00bb admin_label=\u00bbCTA\u00bb _builder_version=\u00bb4.15″ body_font=\u00bb||||||||\u00bb background_color=\u00bb#0B0B7A\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#30B7E8″ button_border_width=\u00bb10px\u00bb button_border_color=\u00bbrgba(210,159,104,0)\u00bb button_border_radius=\u00bb100px\u00bb button_use_icon=\u00bboff\u00bb max_width=\u00bb900px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb107.4px\u00bb custom_margin=\u00bb69px|||||\u00bb custom_padding=\u00bb60px|40px|60px|40px|true|true\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb2%\u00bb header_font_size_tablet=\u00bb30px\u00bb header_font_size_phone=\u00bb24px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb100px\u00bb box_shadow_blur=\u00bb100px\u00bb box_shadow_spread=\u00bb-60px\u00bb button_text_color_hover=\u00bb#3550a0″ button_bg_color_hover=\u00bb#ffffff\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bbon\u00bb button_text_color__hover=\u00bb#3550a0″ button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bbon\u00bb button_bg_color__hover=\u00bb#ffffff\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb]We at Chameleon Pharma Consulting are the experts with more than 20 years of experience in areas such as Consumer Healthcare, Pharma Rx, Cosmetics, Food Supplements, FMCG, Wholesale, Retail, Production.[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.15″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(240,242,246,0.5)\u00bb background_color_gradient_end=\u00bbrgba(255,255,255,0)\u00bb background_color_gradient_direction=\u00bb90deg\u00bb custom_margin=\u00bb-49px|||||\u00bb custom_padding=\u00bb17px|||||\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ _builder_version=\u00bb4.15″ module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.15″ text_font=\u00bbLato||||||||\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.8em\u00bb header_font=\u00bb||||||||\u00bb header_6_font=\u00bb||||||||\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb700px\u00bb max_width_last_edited=\u00bboff|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb header_2_font_size_tablet=\u00bb30px\u00bb header_2_font_size_phone=\u00bb24px\u00bb header_2_font_size_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Our services<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ custom_padding_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.15″ background_color=\u00bb#e1e2e8″ custom_margin=\u00bb20px||20px||true\u00bb custom_padding=\u00bb0|0px|0|0px|false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb1%\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb100px\u00bb box_shadow_blur=\u00bb100px\u00bb box_shadow_spread=\u00bb-60px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.15″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bb International Strategy & Analysis\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbi||divi||400″ icon_color=\u00bbrgba(0,21,76,0.3)\u00bb image_icon_width=\u00bb32px\u00bb 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About Anthony<\/h1>\n

Business CoacH<\/h3>\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Lorem ipsum dolor sit amet, cons[\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Interview to Roland LedererINSIGHT Health is one of the lead\u00ading providers of Mar\u00adket Data and Ser\u00advices with a broad portfo\u00adlio in the Ger\u00adman Health\u00adcare mar\u00adket.The suc\u00adcess of INSIGHT Health is based on finding indi\u00advid\u00adual solu\u00adtions to problems in the phar\u00adma\u00adceu\u00adti\u00adcal indus\u00adtry for Health\u00adcare providers, doc\u00adtors\u2019 asso\u00adci\u00ada\u00adtions, hos\u00adpi\u00adtals, sci\u00aden\u00adtific insti\u00adtutes, the gov\u00adern\u00adment and other deci\u00adsion mak\u00aders […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":8821,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"INSIGHT Health is one of the lead\u00ading providers of Mar\u00adket Data and Ser\u00advices with a broad portfo\u00adlio in the Ger\u00adman Health\u00adcare mar\u00adket.\r\n\r\nThe suc\u00adcess of INSIGHT Health is based on finding indi\u00advid\u00adual solu\u00adtions to problems in the phar\u00adma\u00adceu\u00adti\u00adcal indus\u00adtry for Health\u00adcare providers, doc\u00adtors\u2019 asso\u00adci\u00ada\u00adtions, hos\u00adpi\u00adtals, sci\u00aden\u00adtific insti\u00adtutes, the gov\u00adern\u00adment and other deci\u00adsion mak\u00aders in the Health\u00adcare mar\u00adket.\r\n\r\nINSIGHT Health has estab\u00adlished part\u00adner\u00adships with other lead\u00ading health\u00adcare providers, offer\u00ading mar\u00adket data and ser\u00advices in Europe, Latin Amer\u00adica and the CIS mar\u00adkets. Prior to estab\u00adlish\u00ading his own com\u00adpany, Mr Led\u00aderer gained over 30 years of expe\u00adri\u00adence in the inter\u00adna\u00adtional health\u00adcare indus\u00adtry at com\u00adpa\u00adnies like IMS, Ciba Geigy and Madaus. Mr Led\u00aderer lives with his fam\u00adily near Frank\u00adfurt am Main.\r\n\r\nWEM News: What is a source of moti\u00adva\u00adtion for you?<\/strong>\r\n\r\nROLAND <\/strong>LEDERER<\/strong>: My moti\u00adva\u00adtion is pri\u00admar\u00adily based on my thirty years of expe\u00adri\u00adence in the phar\u00adma\u00adceu\u00adti\u00adcal indus\u00adtry. More\u00adover, I see a big need for trans\u00adparency in increas\u00ading patient involve\u00adment in order to elim\u00adi\u00adnate over- and under-medication.\r\n\r\nWEM News: As a child, what did you want to be when you grew up?<\/strong>\r\n\r\nLEDERER<\/strong>: <\/strong>A pilot!\r\n\r\nWEM News: What books or films\u00a0inspire you?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> In God\u2019s Name<\/em> by David A. Yallop. I was aston\u00adished by the net\u00adwork and the his\u00adtory of the Vat\u00adi\u00adcan.\r\n\r\nWEM News: What coun\u00adtry\/city do you like most, or have you always wanted to visit?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> I always fall in love with my home region of Bavaria, par\u00adtic\u00adu\u00adlarly Munich. The place I have always wanted to go is St. Peters\u00adburg, in Rus\u00adsia, to see the White Nights.\r\n\r\nWEM News: What has been the most suc\u00adcess\u00adful deci\u00adsion you\u2019ve made in your life?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> There were two impor\u00adtant deci\u00adsions. The first was decid\u00ading to enter the healthcare indus\u00adtry, and the sec\u00adond was set\u00adting up my own com\u00adpany in order to be more inde\u00adpen\u00addent from the decision-making processes of the multi\u00adna\u00adtional cor\u00adpo\u00adra\u00adtions I was working in. I enjoy not always putting com\u00admer\u00adcial inter\u00adests first and instead try\u00ading to under\u00adstand patients\u2019 real needs with the help of pub\u00adlic health research.\r\n\r\nWEM News: Who is the per\u00adson you admire most, and why?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> Kon\u00adrad Schily, the founder of Witten\/Herdecke Uni\u00adver\u00adsity. Despite all the opposi\u00adtion and resis\u00adtance Mr Schily had to over\u00adcome, he real\u00adised his vision of a pri\u00advate uni\u00adver\u00adsity where basic knowl\u00adedge of phi\u00adlos\u00ado\u00adphy and psy\u00adchol\u00adogy is required of all stu\u00addents.\r\n\r\nWEM News: What kind of man\u00adage\u00adment advice would you give to a young Pharma man\u00adager start\u00ading his or her career?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> A young man\u00adager needs per\u00adspec\u00adtive on what the health\u00adcare indus\u00adtry is like. This should include an under\u00adstand\u00ading of both health\u00adcare providers and patient needs, which are dif\u00adfer\u00adent from coun\u00adtry to coun\u00adtry. The best man\u00adager is one who can spot trends ten years in advance.\r\n\r\nWEM News: What role will mar\u00adket data play in Pharma man\u00adagers\u2019 deci\u00adsions in the next ten years?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> Mar\u00adket data is a must. It will be much more detailed in ten years. The power to make deci\u00adsions on prod\u00aducts will shift more and more from doc\u00adtors to health\u00adcare providers and patients. In gen\u00aderal mar\u00adket data will be as impor\u00adtant in the future as it is today, offer\u00ading pos\u00adsi\u00adbil\u00adi\u00adties for man\u00adagers to observe trends. This includes which mar\u00adket niches and emerg\u00ading mar\u00adkets to seek out.\r\n\r\nWEM News: Is there anything you can\u2019t say \u201cno\u201d to?<\/strong>\r\n\r\nLEDERER<\/strong>:<\/strong> I enjoy home\u00admade brandy \u2013 pear or apple, for exam\u00adple","_et_gb_content_width":"","footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-8824","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/pages\/8824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/comments?post=8824"}],"version-history":[{"count":4,"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/pages\/8824\/revisions"}],"predecessor-version":[{"id":14480,"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/pages\/8824\/revisions\/14480"}],"up":[{"embeddable":true,"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/pages\/8821"}],"wp:attachment":[{"href":"https:\/\/www.chameleon-pharma.com\/es\/wp-json\/wp\/v2\/media?parent=8824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}