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The global market for energy-based aesthetic devices is growing exponentially, expected to reach USD 19,1 bln by 2035 at a CAGR of almost 13%. Leading brands in this market have adopted sophisticated marketing strategies to stand out. This article delves into the light and energy-based devices market, as well as the top marketing strategies employed by top brands.
Overview of the Light and Energy-based Aesthetic Devices Market
The field of energy-based aesthetic devices has revolutionized the dermatology and aesthetic medicine industry, offering non-invasive and minimally invasive solutions for a variety of skin and body concerns. Energy-based devices utilize technologies such as lasers, radiofrequency, ultrasound, and intense pulsed light (IPL) to target specific tissues and achieve desired aesthetic outcomes.
Figure 1. Global Energy-based Devices Market: Classification, Applications and Key Regions Globally
These devices are categorized based on their energy source and application, including:
- laser systems for skin resurfacing, hair removal, and tattoo removal;
- radiofrequency devices for skin tightening and cellulite reduction;
- ultrasound for fat reduction and body contouring;
- IPL for treating pigmentation issues and vascular lesions.
Innovations such as fractional lasers, micro-needling radiofrequency, and combination therapies are enhancing treatment efficacy and patient satisfaction.
Best-in-Class Marketing Strategies for Lasers and Energy-based Devices
As the market continues to grow, companies with laser-, light-, ultrasound- or radiofrequency-based devices implement increasingly more complex and intricate marketing mix strategies. We have analyzed the strategies of three of the leading energy-based device companies to identify the most effective approaches. To keep the anonymity of the companies, we refer to them as “Company 1”, “Company 2”, and “Company 3” (Figure 2).
Figure 2. Top Energy-based Device Companies’ Marketing Strategies: Case Studies & Checklist
Based on the analysis, we found the following insights about effective marketing strategies in addition to having interesting products and knowing how to showcase USPs:
| In order to attract more consumers, your strategy should include: | In order to attract new professional clients (surgeons, doctors, clinics), your strategy should : |
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Recommendations for Enhanced Marketing Strategies
Based on the analysis of these top brands and other insights from our research, several recommendations can help further enhance marketing strategies in the global energy-based aesthetic devices market:
- Expand Educational Initiatives
Hosting more webinars and workshops, both online and offline, can help educate both practitioners and potential clients about the benefits and safety of energy-based aesthetic treatments. Organizing in-person trainings in different countries can ensure the engagement of a larger number of doctors. - Visual Content and Clear Showcasing of Product USPs
It is crucial to have publicly available detailed information about products, with high definition before and after photos and positive patient responses. - Leverage Advanced Analytics
Using advanced data analytics to understand customer behavior and preferences can enable more effective personalized marketing campaigns. - Enhance Social Media Engagement
Increasing engagement on social media platforms through interactive content, live sessions, and influencer partnerships can help build a stronger online presence. - Develop Comprehensive Loyalty Programs
Implementing or enhancing loyalty programs can encourage repeat business and build long-term relationships with clients.
Overall, the global energy-based aesthetic devices market is highly competitive, and several brands are leading the way with innovative and region-specific marketing strategies. By focusing on education, personalization, and loyalty, these brands continue to attract and retain clients in a dynamic and growing market. Mimicking similar strategies and building upon that to create innovative practices can help your company to succeed in the energy-based device business in Europe, Asia-Pacific, Latin America and many other markets.
Chameleon Pharma Consulting Group specializes in internationalization, market entry and regulatory projects in the areas of consumer health, pharma, food supplements, medical devices, and cosmetics in the Middle East, as well as Latin America, Asia, the US, Europe, and CIS. We have completed over 300 international market entry projects, offering:
- Systematic Country and Product analysis (portfolio analysis),
- Systematic Local Partner Identification,
- Registration and Regulatory Affairs,
- Digital Transformation Services (strategy consulting, e-learning, social media analysis, SEO optimization and other).
For your individual questions please contact us by e-mail at service@chameleon-pharma.com.
